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線上展覽 Exhibits

Maia Architecture Month '19 (MAM'19) – Poster

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獎項優選 Distinction;

公司/團隊

設計師姓名 João Araújo,Rita Huet,

作品介紹

This year’s edition of Maia Architecture Month (MAM’19) took place in a year when the city of Maia (Portugal) commemorates the 500th anniversary of its Manueline Foral Charter. MAM’19 proposed a reflection on territory, landscape, environment, architecture, technology, mobility and society in the upcoming 100 years. “Fast Forward” was the main exhibition, which invited 8 architecture studios and 4 architecture critics to reflect upon these themes. The development of the event’s graphic identity came at the invitation of the architect and curator Andreia Garcia, responsible for the concept, curatorship and production of the the first, and now this second edition of “Maia Architecture Month” (MAM). We have been collaborating in several projects, exploring the relationship and boundaries between design and architecture. We had been responsible for the graphic identity of MAM’s first edition, in 2018. In the inaugural edition, the communication and dissemination of the expression 'MAM' was assumed as essential - a premise that led to the graphic exploration of its strong oral component. With the use of the acronym (MAM), there was an exercise in writing – the synthesis of a symmetrical expression and the search for a composition with different gestures/behaviours. In this edition, again with complete creative freedom, we were asked to develop the identity upon those themes of the future of architecture, society and the city. We have decided to maintain the typographical approach and explore the shape of these letters to build a new visual language. We were searching for this sense of a new language system, a mix between past and future reminiscences, almost like hieroglyphs. We wanted to create this mixed feeling between something that is familiar yet strange and unknown. As in the previous edition, this singularity and tension of forms ends up overriding the name’s repetition, in an accentuation of the oral and onomatopoeic character of the event’s name. An important step was also the evolution of the main composition into a more complex grid, which we believed to create a more urban and spatial approach, as well as a stronger dialogue between these shapes. We’ve designed all the graphic materials involved, both printed – posters, outdoors, flyers, publication, totebags, exhibition graphics, etc – and digital – invitations, images, video graphics, etc.

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