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Hölderlin2020 Visual Identity

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獎項優選 Distinction;

公司/團隊 Ina Bauer Kommunikationsdesign Ina Bauer Kommunikationsdesign

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作品介紹

In 2020 the State of Baden-Württemberg, Germany, is celebrating the 250th birthday of Friedrich Hölderlin. The anniversary is coordinated by the German Literature Archive. Various institutions will be making his work accessible by means of exhibitions, theatre productions, readings, films, academic conferences, and much more. To promote the anniversary and bring together all of the different activities, the aim is to develop a visual identity and an anniversary logo.  Hölderlin’s means of expression was (written) language. He created a modern, unconventional style of language. A language whose outstanding traits are sound, movement, rhythm and dynamism. He regarded poetry as one big experiment. The visual identity for Hölderlin 2020 is based on writing and language. The starting point is Hölderlin’s identity in the form of his handwriting: his signature. Individual glyphs are derived from Hölderlin’s handwriting, enriching the typographical component and defining the visual language. Hölderlin« is thus embedded throughout in all elements. The logo ends like almost all of Hölderlin’s signatures: with a full stop. In further refinements, it becomes a punctuation mark, and starting out from the logo it enables a communication that centres around Hölderlin. In 2020 the institutions perform a kind of educational work with the aim of making Hölderlin accessible. The visual identity supports this educational work. It is a kind of »vehicle«, transporting visually the defining element of Hölderlin’s life and work: language.

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