【獎項 Prizes】　優選 Distinction

【國家或地區 Country/Region】　

【公司／團隊 Company/Group】  Raineri Design srl

【設計師姓名 Designer】　

【作品介紹 Description】

BRAND OVERVIEW AND CONTEXT Agricole Gussalli Beretta was born with the aim to create a excellence wine center. A project that had as a pioneer the Azienda Agricola Lo Sparviere (in Franciacorta), consolidated than with investments in important Italian territories famous for the production of wine: the Chianti Classico - where the Azienda Agricola Castello of Radda is located - with excellent protection from Docg and the Abruzzo - seat of the Orlandi Contucci Ponno - with full-bodied Montepulciano and the local characteristics Doc. An offer ready to grow. Today Agricole Gussalli Beretta represents a production obtained from 104 hectares of vineyards with 400,000 bottles on the market. 
TARGET AUDIENCE 
Lovers of sociability, good drink and Italian wine characterized by Doc. THE REALIZATION Identified the values of Agricole Gussalli Beretta - reliability, solidity, tradition, innovation – the Agency arrived to a synthesis of those values: Terroir (land development) and precision (a strong industrial tradition that ensures a productive and organizational approach of quality). To this consideration joins the tradition: the coat of arms of the noble family Gussalli which is characterized by the presence of the crossed stars. With the aim to combine history with present the Agency developed the trademark: a simple equilateral triangle with the points facing up (toward the sky, the infinite, God), looking for perfection; while the wide base carries the concept of solidity. The chosen color, Brown, is the ultimate expression of the essence of the brand: the land. The color is also used as a signature, a sort of fil rouge, when it conveys one of the Wineries. Through a wire, a fil brun, as the terroir.
 ANY INNOVATIONS Summary: the project was very complex for the quantity of items (3 wineries, 3 terroir, 3 target). Following the analysis, the result has been a rationalization and simplification of the Agricole Gussalli Beretta’s world, with a tangible benefit in terms of communication.